Google URL Link Shortener goo.gl is shutting down

Google URL shortening service will be shutting down starting from April 2018. The announcement was made in a blog post by Google. This is a sad news as goo.gl is one of the most popular and used url shortener on the internet.

Google will be shutting down goo.gl url shortener come April 2018, but on April 13, users who uses goo.gl as a guest or nonymously will no longer be able to short
links. While users who shorten links from their Google account will continue to do so until one year from today— March 30, 2019.

As seen in my goo.gl account

Google says it's winding down support for goo.gl in favor of Firebase Dynamic Links, single links that can lead to different destinations depending on the type of device
they're accessed from. But Firebase Dynamic Links aren't a replacement to goo.gl short links; they're not something non-developers will have use for.

Google recommends alternative URL shortening services
like Bitly.com and Ow.ly as more direct alternatives to
goo.gl.